It Looks is a Facebook application built as a contest with 2 sections. In the first the users could choose their favorite hair-cut from 3 models representative for L’Oreal Professionel. After they voted, they could build a team by recommending the application to another 2 girls. After they have established a complete team (3 members) they were automatically registered to participate to the ballot for a trip in the capital of style, Paris.

In the second part of the contest, the users could browse the hair-cut gallery and vote a hair-cut made by Romanian hair dressers, inspired by L’Oreal Professionel ambassadors. Here the users could win, by ballot, a pack of hair dye.

Advertising the products and the main trends in the hair industry for the fall-winter L’Oreal Professionel Collection and raising the number of fans for the Facebook page.

Advertising L’Oreal Professionel products and engaging the fans, hair dressers and professional saloons in the project.